Tuesday, April 23, 2013

whoever owns the rights to The Great Gatsby


“The Great Gatsby” by F. Scott Fitzgerald was the first “Great American Novel” of the 20th century. It serves as a story of the unquenchable desire to accumulate wealth in America, and the sometimes unfathomable motives behind that kind of aspiration. And it seems as though the tale of Gatsby is thoroughly irresistible to Hollywood. If you didn’t get a chance to see the adaptation of this classic novel for the screen back in 1926, or 1949, or 1974, or 2000, don’t worry – here it comes again.

About every thirty years, someone in Hollywood turns to somebody else and says, “Hey, ya know what I haven’t seen in a while?,” and another top-bill, young, blond-haired, good-looking actor is thrown into a yellow tie and dawns a Yale smirk of entitlement. This year, the task of portraying Jay Gatsby goes to Leonardo Dicaprio.

On May 10, 2013, “The Great Gatsby,” as directed by Baz Luhrmann, will hit theatres. Dicaprio plays Gatsby, a mysteriously wealthy World War I veteran who is driven to not only steal away the love of his neighbor from her husband, but sway her to admit that she never loved him. His neighbor, Daisy Buchanan, is played by Carey Mulligan. Tobey Maguire, Joel Edgerton and Isla Fisher also star in the film. This will be the fourth time this story has been told on the big screen (that’ not including 2000’s television film adaptation). So, we get it, right? Why try it again?

It’s no secret that Hollywood loves remakes. And why shouldn't they? They get to rely on the audience’s familiarity with the film’s concept to help sell it. Any questions regarding the intricate plotlines of “The Karate Kid” or “Footloose?” No, probably not. It’s easy; the work’s almost done for you. Just redo the poster. In tough economic times, moviegoers will look to something familiar in the hopes of not wasting their money. People aren’t looking to gamble these days. Producing remakes allows Hollywood to pump out more movies, in greater number and faster than original concepts that can take years to develop. Also, with the exception of 2005, Hollywood is doing better than ever, with ever-souring profits. So, why try to fix what ain’t broken.
Well, critics might have a few reasons to start taking chances on original content. Some bloggers, not this one of course, have met the announcements of some remakes with death threats. It’s amazing to me that the premiere storytellers in America are so bashful when it comes to attempting to tell their own stories. Of course, if it’s a showdown between your average Hollywood scriptwriter and F. Scott Fitz-friggin’-gerald, guess who’s going to bow down first? If the scripts “The Great Gatsby” and “Being John Malcovich” both hit a producer’s desk at the same time, guess which one is going to be considered? And that’s the sad part. Every “now classic” story was once a what-the-hell-does-Being John Macofish-supposed-to-mean story. Crack it open. Give something new a chance. You might be pleasantly surprised.


I mentioned Leo being thrown into a yellow tie earlier. Yes, that is actually significant. And so is his yellow car, Daisy’s yellow buttons, and so is the fact that the flowers at the party in which Gatsby and Daisy are reunited are described as smelling like “pale gold.” The pursuit of that purity that only pure gold can offer and the newness its shine radiates are two of the impossibilities that Gatsby longs for.  He hopes to return to a time when he never lost his love (that golden opportunity that slipped away in his golden youth), and he can see that green light of hope out his window, shining from Daisy’s home. Hollywood sees gold in the infallible framework that F. Scott Fitzgerald has constructed, and they see the security of yet another remake. And Hollywood hopes the green will pour in like it did back in their Golden Age. Hollywood’s reasoning behind their obsession over “The Great Gatsby” is obvious, as Gatsby’s desires serve as a metaphor for the town’s longing for revival. It’s Hollywood’s little piece of meta-filmmaking; the Great American Autobiography.

“You can’t repeat the past? Why, of course you can.” And it’s coming to a theatre near you.



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